Reseller program
Sell AI to your clients. Keep the margin.
Your brand. Your pricing. Your client relationships.
Sign up free for Reseller account ⇢
- 14 days free
- No card, no commitment to apply.
- We handle the platform
- Infrastructure, AI and maintenance.
- You close the deals
- And keep a recurring revenue stream.

Who it’s for
Built for any type of resell
Whether you sell to businesses or consumers, Augela gives you the infrastructure, the white-label layer, and the margin to make it work.

Agencies and AI Consultants
You already have business clients who trust you.
- Add to your stack
- AI agents alongside the services you already sell.
- Branded as yours
- Deployed in an hour, under your name.
- Billed monthly
- With a healthy margin from the first client.

Software Integrators and Value Added Resellers
You implement systems for clients. ERP, CRM, custom platforms.
- API and modules
- Embed AI agents directly into existing client stacks.
- As a managed service
- You operate it; we back you.
- Live from their systems
- Connect a client's systems over MCP, so its website chat quotes live stock, prices and dates.
Business models
You set the price.
We do the work.
Start with one client
Your first deployment is a proof of concept for your own business. One client, 76%+ margin, under an hour to onboard. The model works before you scale it.
Each new client adds directly to margin
Your clients, your pricing. The gap between what you pay and what you charge is yours to keep. Most resellers start at 80% + margin rate.
Layer services on top
Setup fees, knowledge curation, ongoing AI management, all billable work that Augela makes possible. The platform is the foundation; your expertise is the upsell.
You stay in control
You provision. They operate.
Your level sits above every client company. The rules you set there flow down to the client's teams and agents, the same way a company's rules flow down to its own.
- One step per client
- As Partner admin, create a client company and invite its admin in one action.
- Your outer rules
- Lock settings for a client, such as which AI model its agents may use. The client works within them.
- Only their own view
- Each client sees its own agents, rules and people, never yours or another client's.
- Issues come to you
- A pipeline can notify your team when a client's agent flags something.
Ready to resell
Parental control for the AI world, under your brand
Children now talk to AI, and a block list cannot police a conversation. Augela's governance can. You name it, price it and offer it to the schools and families you serve.
- Maintained watch lists
- Kept up to date for you, not built from scratch.
- Their own list on top
- Each school or household adds what matters to it.
- How firmly to step in
- Flag after the reply, or hold it before the child sees it.
- A person who reviews
- Everything caught, in context, in one queue.
Also ready to resell: a security assistant for your customers ⇢
Time to value
From application to first client live in under a week
We’ve designed the onboarding to be fast for you, and for every client you bring on after.
Day 1
Apply
- 14 days free trial
- Whitelabel
- Premium support
- Custom feature development
Day 2
Get ready
- Set up your reseller account
- Configure branding
- Deploy test companies
- Setup billing
Day 3
Sell
- You’re ready to pitch
- Show live demo
- Sign
All you need is included
Unparalleled sales support

White-label
Your logo, your colours, your domain.
- Custom branding on all client-facing surfaces
- Your domain or subdomain
- Brandable onboarding emails
- Remove all Augela references

Focus support
Dedicated contact who knows you.
- Named account manager
- Priority support SLA
- Regular product roadmap briefings
- Escalation path for complex clients

Enablement
Branded and ready to use sales materials.
- Co-branded sales collateral
- Live demo environment per vertical
- ROI calculator for client conversations
- Objection-handling guide
System care

Fast onboarding
Standard customer under one hour
- Guided setup wizard per client
- Pre-built agent templates
- Shareable client onboarding link

Reseller dashboard
All your clients in one place
- Multi-tenant management console
- Usage and engagement per client
- Billing and subscription management

Technical flexibility
Fits into complex client environments
- EU, US or on-premise deployment
- API for workflow automation
- Augela Managed AI or your own AI Service
- Custom development support
Create your revenue stream now
Ready to add AI to what you sell?
Let’s talk.
We work with a group of reseller partners, agencies, consultants and integrators, who are serious about building a recurring AI revenue stream for their business.
- Response within one working day
- Reviewed by a human, not filtered by a form.
- No commitment to apply
- The first conversation is about fit, both ways.
- Pricing shared on the call
- Wholesale rates, margin structure and volume tiers.
- First client live within a week
- If you’re ready, we’re ready.
- 14 days free trial
- No credit card needed
- Client live in under 1 hour
- White-label from day one
- No technical team needed
Get in touch to discuss your specific needs
Tell us a bit about your business and we’ll be in touch within one working day.
- human@augela.comAnything at all. A human replies within one working day.
- The founder
- radek@augela.comDeployment, partnerships, or a conversation about your case.
- linkedin.com/company/augela-aiWhat we are shipping, as we ship it.
- Security
- security@augela.comVulnerability reports. See the Trust Center for the process.
